On Thursday, March 24, 2016, the Better Business Bureau of Chicago & Northern Illinois (BBB) held its 90th Diamond Anniversary Dinner Meeting at the Hyatt Regency Chicago. New board members, including Lieberman Management Services’ CEO Carla Young Kennedy, were recognized during the members’ annual meeting portion of the evening.
Among the highlights of the evening were a moving speech by the long-standing CEO of the BBB, Steve Bernas, as he described their mission to advancing marketplace trust through stringent standards. This commitment was reinforced by bestowing the Diogenes Award for Excellence in Media to Andrea Darlas of WGN.
A fascinating keynote speech was delivered by Howard Tullman, CEO of 1871, Chicago’s non-profit hub for digital startups. “There are more cell phones on earth than toilets,” Tullman said, and then gave his perspective on how businesses can thrive in the frenetic new digital world. A key, he says, is to remember that today’s audiences value experiences over possessions. Responsive businesses will learn ways to offer experiential transactions focused on individual customization. And in a world where technology can track things as diverse as whether you’ve eaten too much (and tightening your belt or zapping you with your fork) or where you hover your mouse (and giving you an instantaneous payment window), businesses need to learn how to integrate consumer knowledge into their business models.